Mineral Makeup Enhances Your Natural Beauty

We believe in empowering women to make health-conscious and eco-friendly choices in their daily beauty routines. Inthusiasm products are made with naturally extracted minerals and other natural ingredients, sourced from international locations, and formulated here in South Africa. These excellent quality products are long-wearing, allergen-free, and suitable for all skin types. They’re also cruelty-free, with no animal testing involved.

Inthusiasm makeup works to enhance your natural beauty rather than simply covering up your skin; the mineral ingredients provide nourishment, hydration, and protection while still allowing the skin to breathe. Forget those chemical-laden concealers and stay gorgeous with help from Mother Nature. Inthusiasm is proud to be the country’s first locally made brand of all-natural makeup; browse our online selection and choose your favourite colours.